Windows Phone 7 snuck up on the world today, but having played with it, I'll tell you Microsoft is putting all it's muscle behind this. No matter who you root for, to be anything short of impressed is stupid.
How does it feel? Nothing like an iPhone, for starters. The slippery, rotate-y screens may take a little getting used to, but they feel right. Microsoft deliberately wanted to get away from icons and this notion that all behaviors get the same size button on the home screen, and you definitely get more of a sense of priorities here: Entertainment, social networking, photo sharing—those matter, and oh yeah, here's a phone if you need a call, and here's a browser if you need that too.
It's hard to tell from looking at this stuff, but much of it is customizable, including almost everything on that home screen. Don't let the uniformity of design language fool you, there will be a lot you can do to differentiate from other people.
As you can see, the fluidity of the "panorama" navigation is here—when you enter a hub, you get those little teasers to the right, showing you want you'll get if you flip one screen over.
Though details are scarce in these early days, the device here is built "to spec," so probably running 1GHz Qualcomm Snapdragon processor. I can tell you that everything ran smoothly. This is obviously too early to make any technical statements, but it really was impressive, and where there are a few hiccups, it's hard to say whether it was human error or a glitch, but we'll leave it be for now. This is just demo software.
On to the screenshots—click here if thumbs haven't loaded, or if you just hate gallery format:
As you can see from the screenshots above, most hubs are fleshed out, though we couldn't have a look at Marketplace. Some of the shots here are "in between" shots, that moment between tapping a start screen element and the whole hub springing in behind it. There is also one shot of the slide transition from sleep screen—which has a lot of great heads-up information—to the start screen.
Windows Phone 7 Series hands-on and impressions (updated with video)
Forget everything you know about Windows Mobile. Seriously, throw the whole OS concept in a garbage bin or incinerator or something. Microsoft has done what would have been unthinkable for the company just a few years ago: started from scratch. At least, that's how things look (and feel) with Windows Phone 7 Series. This really is a completely new OS -- and not just Microsoft's new OS, it's a new smartphone OS, like webOS new, like iPhone OS new. You haven't used an interface like this before (well, okay, if you've used a Zune HD then you've kind of used an interface like this). Still, 7 Series goes wider and deeper than the Zune by a longshot, and it's got some pretty intense ideas about how you're supposed to be interacting with a mobile device. We had a chance to go hands-on with the dev phone before today's announcement, and hear from some of the people behind the devices, and here's our takeaway. (And don't worry, we've got loads of pictures and video coming, so keep checking this post for the freshest updates).
First the look and feel. The phones are really secondary here, and we want to focus on the interface. The design and layout of 7 Series' UI (internally called Metro) is really quite original, utilizing what one of the designers (Albert Shum, formerly of Nike) calls an "authentically digital" and "chromeless" experience. What does that mean? Well we can tell you what it doesn't mean -- no shaded icons, no faux 3D or drop shadows, no busy backgrounds (no backgrounds at all), and very little visual flair besides clean typography and transition animations. The whole look is strangely reminiscent of a terminal display (maybe Microsoft is recalling its DOS roots here) -- almost Tron-like in its primary color simplicity. To us, it's rather exciting. This OS looks nothing like anything else on the market, and we think that's to its advantage. Admittedly, we could stand for a little more information available within single views, and we have yet to see how the phone will handle things like notifications, but the design of the interface is definitely in a class of its own. Here's a few takeaways on what it's like to use (and some video)...
Start screen: the Start experience is completely revamped, now focusing on sets of tiles which represent links to applications or contacts. It's a completely contextual experience which can be customized both by users and carriers, and allows people to "promote" items higher up in the list. To the right of this screen is a long, vertical list of all your apps for quick jumps. It will take some time getting used to this layout; one or two tiles per line, and that long list which goes up and down rather than left and right, but honestly -- this does have some advantages. Things seems less out of reach in this configuration, and Microsoft swears that they'll be working closely with developers to build widgets that make use of the concept.
General phone navigation: If you've used the Zune HD, you know what this is like. Lots of bold text on the device, lists with text cut off on the sides of the phone, and additional screens to the left and right driven by arrows pointing you in either direction. For the most part this works, though in instances like email, it feels like there's a bit of wasted space. Everything else is super stripped down -- the calendar app looks like vector line art (and weirdly one of our favorite parts of the phone), the browser seems to be using the bare minimum to show its content (which isn't necessarily a bad thing), and the phone application is essentially monochromatic. On the other hand, you've got a beautiful and robust photo app (with pinch to zoom, as in the browser), and the Zune end of things is perfectly integrated... but what did you expect? Oh, and never mind that this is the first time Microsoft is bringing Zune to the rest of the world.
The sheer minimalism of the interface is striking, and we're really impressed by how many risks Microsoft is taking here. It's hard to believe that just a year ago this company was showing off WM 6.5, which now looks ages behind what they've turned around with today. We're not sure if someone was just let off the leash or if we're seeing a newer, smarter, more agile Microsoft, but the 7 Series concept definitely shows that this company is learning from its mistakes.
It's not a flawless experience. There are still some points that need polishing, and we saw our share of missed touches and weird behavior, but in comparison to another new OS we just saw (Bada), there's not even a competition. The browser also still needs a bit of work -- page rendering isn't as snappy as we would have liked to see, though it does seem to be true to page layout, which is a great step in the right direction. It's clear that the team we met here in Barcelona is still hard at work on refining and perfecting the work they've started. And honestly, for the first time in a long time, we're excited about Microsoft in the mobile space. If they can deliver on the promises of 7 Series, this could change the current landscape of the smartphone market... but that's a lot to deliver on. Hold tight, because things are really starting to get interesting.
Microsoft offers up lengthy Windows Phone 7 Series video walkthrough
Not quite sure if you've heard, but Microsoft launched a new mobile operating system today. Crazy, right? Unfortunately, it'll be a few weeks seasons still before you can actually wrap your palms around an actual Windows Phone 7 Series device, but the folks over at MSDN aren't holding back. They've hosted up a 22 minute video walkthrough to explain every nook and crannie of the fresh OS, and if you're one of those "impatient" types, you owe it to yourself to hit the source link and mash play. Grab a beverage first, though.
Windows Phone 7 Series is official, and Microsoft is playing to win
Windows Phone 7 Series. Get used to the name, because it's now a part of the smartphone vernacular... however verbose it may seem. Today Microsoft launches one of its most ambitious (if not most ambitious) projects: the rebranding of Windows Mobile. The company is introducing the new mobile OS at Mobile World Congress 2010, in Barcelona, and if the press is anything to be believed, this is just the beginning. The phone operating system does away with pretty much every scrap of previous mobile efforts from Microsoft, from the look and feel down to the underlying code -- everything is brand new. 7 Series has rebuilt Windows Mobile from the ground up, featuring a completely altered home screen and user interface experience, robust Xbox LIVE and Zune integration, and vastly new and improved social networking tools. Gone is the familiar Start screen, now replaced with "tiles" which scroll vertically and can be customized as quick launches, links to contacts, or self contained widgets. The look of the OS has also been radically upended, mirroring the Zune HD experience closely, replete with that large, iconic text for menus, and content transitions which elegantly (and dimensionally) slide a user into and out of different views. The OS is also heavily focused on social networking, providing integrated contact pages which show status updates from multiple services and allow fast jumps to richer cloud content (such as photo galleries). The Xbox integration will include LIVE games, avatars, and profiles, while the Zune end of things appears to be a carbon copy of the standalone device's features (including FM radio).
Besides just flipping the script on the brand, the company seems to be taking a much more vertical approach with hardware and user experience, dictating rigid specs for 7 Series devices (a specific CPU and speed, screen aspect ratio and resolution, memory, and even button configuration), and doing away with carrier or partner UI customizations such as Sense or TouchWiz. That's right -- there will be a single Windows Phone identity regardless of carrier or device brand. Those new phones will likely look similar at first, featuring a high res touchscreen, three front-facing buttons (back, start, and perhaps not shockingly, a Bing key), and little else.
Carrier partnerships are far and wide, including AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, while hardware partners include Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm. We're told that we likely won't get to see any third-party devices at MWC, though Microsoft is showing off dev units of unknown origin, and the first handsets are supposed to hit the market by the holidays of this year.
We had chance to go hands-on with a device before the announcement, and we've got some detail to share on just what the experience is like, so click here to read our hands-on impressions (with lots of pics and video on the way!).
