Best Buy Staff Paid Bonuses to Deny Legit Guaranteed Price Matches

Best Buy, like many other stores, has a public "price matching" policy. But HD Guru reports that according to internal docs, personnel are trained to deny price-matches and even paid bonuses for shutting them down.

This all comes out of a lawsuit that was just granted class action status. Internal documents, plus depositions from past and current Best Buy employees reveal just how evil Best Buy is. A price match is when, say, Circuit City advertised a Sharp HDTV for cheaper than Best Buy, Best Buy's public policy is to match that price.

But Best Buy actually trains employees in New York how to deny legitimate price match requests, and the average Best Buy store denies 100 price matches a week. You even get paid bonuses based on how many price matches you deny!

Here's how it works, according to Phil Britton, a member of Best Buy's Competitive Strategies Group:

What is the first thing we do when a customer comes in to our humble box brandishing a competitor's ad asking for a price match? We attempt to build a case against the price match. (Trust me, I've done it too). Let's walk through the "Refused Price Match Greatest Hits:
"Not same model? Not in stock at the competitor? Do we have free widget with purchase? Is it from a warehouse club (they have membership fees, you know)? Limited Quantities? That competitor is across town? We've got financing! Is it an internet price? It's below cost!….."

If you live in NY state, and you've been screwed by Best Buy's anti-price matching, HD Guru has further info on the attorney to contact so you can take a piece out of Best Buy. What a bunch of scum.

(Original Post: www.Gizmodo.com)