Friday, November 13, 2009

2009: The Year Apple and RIM Ate Everyone Else's Lunch

smartphonemarkshare.jpg

For today's data dump: the iPhone now accounts for nearly a fifth of new smartphones, and BlackBerrys are on a surprisingly serious tear, passing a 20% in world market share. So, uh, who's losing?

Well, for one, Nokia, whose smartphones have failed to penetrate at all in the US, despite massive popularity overseas, and whose Symbian OS is starting to look downright old. Manufacturers like LG and Motorola, who for the last year were depending mostly on the waning Windows Mobile 6.1, have had a rough time of it, while Palm, presumably included in the "Other" category, consolidated its line to one phone for the duration of 2009, which has done wonders for its image, but unfortunately not for its sales.

Interestingly enough, Apple and RIM are doing spectacularly well for similar reasons: both have appealed to mainstream consumers with new products—the marked-down iPhone 3G and cheap-but-decent BlackBerry Curve line, respectively—while pushing app stores as a selling point. And honestly, look around. Smartphones are decidedly a thing right now.

I'll be interested to see what happens next year, when Android's had a little time to spread its wings. It looks like Google helped buoy HTC a little bit this year, but Android phones are still a rare sight. [Ars]

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