Wednesday, April 14, 2010

ABC reveals iPad app statistics, says it's 'pleased' with results

There's no question that ABC's free iPad app was one of the highest-profile apps to launch with the device, and ABC has now finally revealed some hard numbers to give an indication of just how successful it has been. According to The Wall Street Journal, ABC says the app has been downloaded 205,000 times in the ten days following the iPad debut, and that is has been used to watch at least part of 605,000 TV shows. Perhaps the best news for ABC, however, is that the app has served up "several million" ad impressions, although the exact number is apparently still being calculated, with it only adding that it is "pleased with the results." Also, the most popular single show watched with the app? Why the episode of Modern Family where Phil Dumnphy gets an iPad, of course.

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