Thursday, December 3, 2009

Comcast takes control of NBC, promises "not to crush Hulu like a bug"

As expected, Comcast announced its buyout of NBC this morning, and we have a few details of interest to Engadget readers and fans of rom-coms alike. Essentially, Comcast now owns 51 percent of NBC-Universal to GE's 49 percent and will manage the entity -- leveraging the newly acquired content with their infrastructure. On an investor call (reported by All Things Digital) a short time ago, Comcast CEO Brian Roberts emphasized that the company bought "a bunch of profitable cable channels" and "some theme parks, too" (we think that last part was a joke). Not so funny, of course, is the film studio that's seen better years and the broadcast network that's been described elsewhere as "faltering." When asked about TV Everywhere and Hulu, Comcast COO Steve Burke notes that "NBC has been careful not to put too much cable content on the Internet. We think that's a smart strategy... We think that going forward, you're going to continue to have free broadcast stuff on Hulu, and cable stuff on TV Everywhere." As for rumors of Hulu Premium? "That's certainly not in the cards." Web-based TV fanatics will be pleased to note that Roberts appears to be in your court: "We love Hulu and have no intent to crush it like a bug." That's all well and good, but as we know nothing's final until the government has its say: the FCC, the Federal Trade Commission, and the Justice Department are all sure to have strongly held opinions on the matter. PR after the break.