Wednesday, April 14, 2010

Unexpected iPad Fashions

Unexpected iPad Fashions















The problem of how to tote the iPad is one that's bothered us for a while now. Fortunately, turns out you've got plenty of options: Tool Belt! Baby Carrier! Party Tote! And some others on the sexier side.

Whatever your iPad carrying fashion, remember that everything goes great with abacon iPad cases. [iSmashPhone via The Daily What]

ABC reveals iPad app statistics, says it's 'pleased' with results

There's no question that ABC's free iPad app was one of the highest-profile apps to launch with the device, and ABC has now finally revealed some hard numbers to give an indication of just how successful it has been. According to The Wall Street Journal, ABC says the app has been downloaded 205,000 times in the ten days following the iPad debut, and that is has been used to watch at least part of 605,000 TV shows. Perhaps the best news for ABC, however, is that the app has served up "several million" ad impressions, although the exact number is apparently still being calculated, with it only adding that it is "pleased with the results." Also, the most popular single show watched with the app? Why the episode of Modern Family where Phil Dumnphy gets an iPad, of course.

Opera Mini now the number one free download in all 22 App Stores

Seems like users actually do want a choice, Steve.

Engadget and The Engadget Show are nominated for Webby Awards!

Hey guys, we just wanted to share a little bit of good news with you. We just found out that both Engadget as a site and The Engadget Show have been nominated for Webby Awards! Now of course, we feel like the work we do on the site speaks for itself -- with or without gold stars -- but we thought this was a pretty cool nod and wanted to tell you. You can vote for us in the runnings (if you'd like) by registering at the Webby Awards site (we're in the Marketplace / Consumer Electronics section for the site, and Online Film & Video / Technology for the Show). We won't force you or anything, but we'd love your support if you're into what we're doing. We'd also like to say thanks to you -- the reader -- for helping us get the word out and spread the Engadget message; we would quite honestly be nothing without you. Thanks!

Note: The Webby Awards are sponsored by AOL (Engadget's parent company). Sponsored, not produced or selected by AOL in any way.

Inside Apple's automatic graphics switching

Apple touts the automatic graphics switching in its new 15" and 17" MacBook Pros as a "breakthrough technology from Apple." Some readers scoffed at the description earlier today, assuming (as we originally did) that Apple was using NVIDIA's Optimus technology. We discussed the graphics switching technology at length with Apple this afternoon, and though Apple's implementation is similar in concept, it differs in a few key areas from Optimus.

The main goal of Apple's automatic graphics switching is to balance graphics performance with long battery life. Intel's latest stable of mobile processors—Core i3, i5, and i7—all include integrated graphics in the same package as the CPU. Dubbed Intel HD, this integrated graphics processor is designed primarily for efficiency. While its performance is far better than the previous GMA950, for instance, it still wouldn't be classified as good for "performance" graphics in any sense of the term in common usage.

In previous MacBook Pros, Apple attempted to achieve this goal by including a discrete GPU along with the integrated graphics from NVIDIA's 9400M chipset. Users could switch from one to the other manually via System Preferences, which required user intervention as well as the annoyance of logging out and logging back in. So, you could have either performance or better battery life, as long as you were willing to interrupt your workflow.

Other vendors offer their own solutions to the problem. Some use a hardware switch, which still requires user intervention and causes a short (though less annoying than logout/login) interruption in workflow. AMD/ATI uses a method that detects when a laptop is plugged into an outlet, and activates the discrete GPU; when on battery power, it uses integrated graphics. This makes switching automatic, but forces a user to rely on integrated graphics when using the battery—a problem if you need to, say, run Final Cut Pro while away from an outlet.

NVIDIA's Optimus is another solution to this problem. It uses a combination of hardware and software to enable automatic switching between integrated graphics and a discrete GPU. To implement this, Optimus relies on a list which tells the system which apps need a discrete GPU and which apps can work fine with integrated graphics. NVIDIA manages a master list, which Optimus can download from the cloud, or the user can use a control panel to override this list.

Aside from the optional user intervention, Optimus does have some downsides. It works by keeping the integrated graphics powered up and running at all times. When Optimus activates the discrete GPU, it starts writing frames directly to the frame buffer used by the integrated graphics, which resides in RAM. This means that when high performance is called for, two GPUs are running at the same time (though only the discrete GPU is writing to the frame buffer), and it also causes a lot of extra traffic on the bus.

MacBook Pro

Apple's approach in the new 15" and 17" MacBook Pros differs from Optimus in two key ways. The first is that the switching is all handled automatically by Mac OS X without any user intervention (though there is actually a System Preference to deactivate it, if you choose). Apps that use advanced graphics frameworks such as OpenGL, Core Graphics, Quartz Composer or others will cause the OS to trigger the discrete GPU. So, when you are reading or writing Mail, or editing an Excel spreadsheet, Mac OS X will simply use the integrated Intel HD graphics. If you fire up Aperture or Photoshop, Mac OS X kicks on the NVIDIA GeForce GT 330M.

The second way that it differs from Optimus is that the integrated graphics are powered down when the discrete GPU is active. This saves even more power than Optimus does, leading to a stated battery life as long as nine hours.

Apple credits its solution to the company's attention to detail when it comes to user interaction (though its original solution with its login/logout missed this mark), and because Apple is unique among PC vendors in that it controls both the hardware and software. That level of integration is much more difficult when multiple vendors control different parts of the system.