Wednesday, March 24, 2010

Opera Submits Browser for iPhone Approval

Opera submitted its Mini smartphone Web browser to the Apple store on Tuesday.
Opera submitted its Mini smartphone Web browser to the Apple store on Tuesday.
STORY HIGHLIGHTS
  • Opera submits its Mini Web browser for the iPhone to Apple
  • Apple has so far denied apps that duplicate features it already offers on the phone
  • Norwegian company did a media blitz in advance of the offering
  • Tech watcher on wait for Apple's decision: "This is going to be good"

(CNN) -- Web browser company Opera has submitted an app for the iPhone that it promises will make surfing on the device faster -- if Apple allows it.

The Norwegian company said Tuesday morning that it has handed over its Mini smartphone browser for consideration by Apple's App Store.

The announcement came after a months-long promotional campaign and will test Apple, whose Safari software is the iPhone's default browser.

Apple has had a widely acknowledged practice of denying apps that compete with features already on the phone.

Opera demonstrated the iPhone app -- which it claims will be up to six times faster than Safari in loading some Web pages -- at the Mobile World Congress in Barcelona, Spain, in February and at the South by Southwest Interactive festival this month in Austin, Texas.

"The Opera Mini for iPhone sneak peek during MWC told us that we have something special," said John von Tetzchner, co-founder of Opera Software, in a written statement.

"Opera has put every effort into creating a customized, stylized, feature-rich and highly responsive browser that masterfully combines iPhone capabilities with Opera's renowned Webexperience, and the result is a high-performing browser for the iPhone."

Apple, located in Cupertino, California, did not immediately respond to a message seeking comment early Tuesday morning.

In the smartphone market, Opera currently is available on BlackBerry, Windows Mobile, Palm and Android platforms.

Opera Mini also runs on the Symbian platform and is huge on non-smartphone mobiles, accounting for many of its more than 50 million monthly users worldwide, according to the company.

But the company clearly covets the iPhone's devoted and active user base.

At South by Southwest, Opera spokesman Thomas Ford told CNN that his company's very public rollout hasn't been an effort to pressure Apple into approving the app.

But the company is calling attention to its showdown with Apple over the mobile browser. On Opera's Web site, there's a page with a ticker showing, up to the second, how long it's been since the company submitted its app to Apple.

While the Apple store has never approved a Web browser that renders results without relying on Safari's inner workings, Opera maintains the two are different enough. The company says Safari is better for complicated Web functions, while Opera specializes in quickly opening basic Web pages.

If approved, Opera Mini would not replace Safari on iPhones but would give users who downloaded it a choice between the two browsers. Opera has not announced pricing for the app, although Mini is free on other phones.

Anticipation in the tech world over how the showdown will shake out had already ramped up Tuesday morning.

"Whatever happens, this is going to be good," said writer Thomas Ricker on the tech blog Engadget.

Adobe CS5 Launching April 12


Adobe just put up a new page counting down the seconds until the launch of Creative Suite 5 at 11am EST on April 12. We assume all of you have mastered the intricacies of CS4 and are eager to expand your creative horizons with a new set of features. [CS5 Launch]

What the Supposedly Leaked Apple iBooks Pricing Says About the Great Publishing War


What the Supposedly Leaked Apple iBooks Pricing Says About the Great Publishing War











A rumored peek at bestsellers on Apple's iBooks reveals that the $9.99 ebook is very much alive, suggesting Apple does have the power to cut prices on bestsellers, and books publishers sell for less than the average $26 hardcover price.

Matching what the NYT originally reported, that "Apple wants the flexibility to offer lower prices for the hottest books, those on one of the New York Times best-seller lists," AppAdvice says that all of the current top 10 NYT bestsellers are priced at $9.99 in iBooks—in fact 27 of the top 32 are $9.99. The highest priced of the remaining 5, Poor Little Bitch Girl by Jackie Collins, is $12.99. (Previously, it wasn't precisely clear how much influence Apple could have on book pricing in iBooks, given that under their model, which is just like the App Store, publishers set their own book prices, and Apple simply takes 30 percent. The rumored "recommended" pricing was $12.99-$14.99.)

What's interesting is that Poor Little Bitch Girl is $8.83 on Kindle, which suggests that Apple's ability to cut prices isn't directly tied to what competitors are charging. In other words, their deal—at least with MacMillan, who owns the St. Martin's Press imprint that put this particular book out—isn't that if Amazon sells a book for $9.99, it has to be sold on iBooks for the same amount. Which strikes me as more interesting still, because MacMillan's had the most public spat with Amazon, whichwiped their entire catalog off of the site after MacMillan became the first publisher to agitate for change in Amazon's pricing model, so that it was more like Apple's.

Maybe Random House is right, and the industry is in for a massive price war. To the victor go the spoils, but who knows how much loot's going to be left? [App Advice]